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The Stories Behind Car Logos

"What fools indeed we mortals are
To lavish care upon a Car,
With ne'er a bit of time to see
About our own machinery!"
- John Kendrick Bangs (1862-1922), American author, editor and satirist.

Indeed, we care about and for cars more than we care for ourselves. And often, the first thing we care about is the brand, symbolized by the logo. Some of these car logos are famous throughout the world, instantly recognizable at a moment's notice. The Mercedes Benz three-pointed star, the Ferrari prancing horse, the Chevrolet bow-tie - they represent the brand wherever there products are found. Here, we present the not-so-well-known stories behind some of these well-known logos, in no particular order. We have intentionally not included logos that are self-explanatory, such as those that include the name (or initial) of the brand - Ford, Honda, etc.

1. Mercedes Benz: Two German car manufacturers, Benz & Cie. and Daimler Motoren Gesellschaft, merged in 1928 giving rise to Daimler Benz Co. The famous three-starred logo was originally designed by Gottlieb Daimler in 1909, and subsequently featured on Daimler Benz cars. After Daimler's death, his partner, Wilhelm Maybach, took over the company and sold many Daimler cars to wealthy businessman Emile Jellinek, who later bankrolled development of a new line of cars named after his daughter Mercedes. Hence, the name. The logo is supposed to represent the brand's "domination of the land, the sea, and the air."

2. Ferrari: The famous Cavallino Rampante or "prancing horse" logo has its origins in a chance meeting between company founder Enzo Ferrari and Countess Paolina, mother of Count Francesco Baracca who had been an ace of the Italian air force and used to paint a horse on the side of his planes. The Countess asked Ferrari to paint a horse on his cars for luck. The black color was used to symbolize grief at Baracca's death in action while the yellow color represented his birthplace of Modena.

3. Chevrolet: The Chevrolet bow-tie logo is one of the simplest, yet most well-known corporate symbols in the world. It was first used in 1913 and there are conflicting stories on its origin. While one theory goes that it was inspired by a wallpaper pattern seen by co-founder William Durant, another says that it represents a Swiss cross in a homage to the origins of the other co-founder Louis Chevrolet. Incidentally, Durant had founded General Motors before he was forced out and established Chevrolet.

4. Dodge: The brand has a new logo since this year, but most people still identify it with the "ram's head" logo. The logo first appeared as a hood ornament in the 1930s. The ram was chosen for its ruggedness, something Dodges have always tried to portray. In fact, so popular did the logo become that Dodge trucks began to be called Rams. Today, it is still used for the spun-off Ram brand.

5. Buick: Not many know that Buick is the oldest American automobile manufacturer. Founded in 1899 by David Dunbar Buick, it was later acquired by William Durant and became the centerpiece of the General Motors conglomerate. The logo was originally a single shield representing Buick's ancestral coat of arms. In 1960, the single shield was replaced by a trio in red, white and blue representing the three cars then in the Buick stable - the LeSabre, Invicta, and Electra.

6. Maserati: This Italian luxury car manufacturer was established in 1914 by the five Maserati brothers Alfieri, Bindo, Carlo, Ettore, and Ernesto, in the town of Bologna. The trident logo was designed by an artist and is based on a sculpture in the Fontana del Nettuno (Fountain of Neptune) at Bologna. Neptune is the Roman God of the Seas and is represented with a trident in his hand.

7. Mitsubishi: The Mitsubishi brand of cars is member of a larger conglomerate that began life as a shipping firm in 1914 and is named after the Japanese words for three diamonds ("mitsu" meaning "three" and "bishi" meaning "water caltrops," also rhomboidal like diamonds). Consequently, the origin of the logo becomes clear.

8. Subaru: The name of the company is actually the Japanese translation of the Pleiades star cluster, which also means "to gather together." Subaru is a division of Japanese transportation conglomerate Fuji Heavy Industries (FHI). The name refers to the five companies that joined forces (Fuji Kogyo, Fuji Jidosha Kogyo, Omiya Fuji Kogyo, Utsunomiya Sharyo and Tokyo Fuji Sangyo) to form FHI. The logo represents the cluster.

9. Mazda: The company derives its name from the Persian God Ahura Mazda as well as the name of the founder Jujiro Matsuda. The stylized "M" logo, also known as the "owl" logo, represents Mazda stretching its wings for the future. It may also represent Ahura Mazda, who is often depicted by a flying sun-disk.

10. Audi: The company's name is based on the surname of the founder August Horch, meaning listen - which, when translated into Latin, becomes Audi. Horch had originally founded Horch Automobil-Werke, from where he was forced out before founding Audi in 1899. In 1932, Audi merged with Horch, DKW, and Wanderer, to form Auto Union. The Audi logo of four intersecting rings represents this merger. Its resemblance to the Olympic logo caused the International Olympic Committee to sue Audi in 1995.

Sport cars

Apple Inc. (NASDAQ: AAPL; previously Apple Computer, Inc.) is an English multinational house that designs and markets consumer electronics, machine software, and personal computers. The troupe's best-known element products include the Waterproof billet of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating method; the iTunes media browser; the iLife suite of transmission and creativeness software; the iWork suite of fecundity software; Aperture, a authority picturing encase; Final Cut Studio, a suite of authority frequence and film-industry software products; System Flat, a suite of penalization creation tools and its iOS Versatile Operative System. As of Grand 2010, the consort operates 301 retail stores in ten countries,and an online keep where component and software products are sold.

Recognised on Apr 1, 1976 in Cupertino, California, and organized Jan 3, 1977,the band was previously titled Apple Machine, Inc., for its eldest 30 age, but distant the statement "Machine" on Jan 9, 2007, to reflect the visitor's ongoing discussion into the consumer electronics activity in constituent to its tralatitious think on private computers. As of September 25, 2010, Apple had 46,600 ladened experience employees and 2,800 temporary chockablock term employees worldwide and had worldwide annual income of $42.91 billion in its business year termination Sep 26, 2009.

For reasons as different as its ism of encompassing esthetic ornament to its distinctive business campaigns, Apple has legitimate a unequalled honour in the consumer electronics industry. This includes a consumer substructure that is devoted to the organization and its call, particularly in the Agreed States. Portion magazine titled Apple the most admired band in the Conjugated States in 2008, and in the world in 2008, 2009, and 2010. The society has also conventional widespread writing for its contractors' push, environmental, and concern practices.

2005-2007: The Intel shift

The MacBook Pro (15.4" widescreen) was Apple's original laptop with an Intel microprocessor. It was announced in January 2006 and is aimed at the adult activity.

At the Worldwide Developers Word tone tact on June 6, 2005, Steve Jobs declared that Apple would move producing Intel-based Mac computers in 2006. On Jan 10, 2006, the new MacBook Pro and iMac became the premier Apple computers to use Intel's Set Duo CPU. By Honourable 7, 2006 Apple had transitioned the full Mac fluid communication to Intel chips, over 1 gathering rather than declared. The Power Mac, iBook, and PowerBook brands were retired during the changeover; the Mac Pro, MacBook, and MacBook Pro became their several successors. On April 29, 2009, The Wall Street Book according that Apple was structure its own aggroup of engineers to plan microchips.

Yamaha

Yamaha
Yamaha Travel Assort Limited Yamaha Hatsud?ki Kabushiki-gaisha) (TYO: 7272), is a Asian motored vehicle-producing reserves. Yahama Motorial is location of the Yamaha House and its headquarter is located in Iwata, Shizuoka. Along with expanding Yamaha Corp into the humankind's greatest softness business, then Yamaha CEO Genichi Kawakami took Yamaha into the ground of motored vehicles on July 1, 1955. The band's modifier explore into metal alloys for use in cure pianos had specified Yamaha heavy noesis of the making of lightweight, yet sturdy and undeviating metal constructions. This knowledge was easily practical to the making of conductor frames and efferent parts for motorcycles. It produces motorcycles, all-terrain vehicles, boats, snowmobiles, motorboat motors, and private craft.

The Yamaha joint logo is calm of leash tuning forks set on top of each added in a trilateral activity.In 2000, Toyota and Yamaha Firm made a majuscule alliance in which Toyota paid Yamaha Firm 10.5 1000000000 yen for a 5 per coin assets in Yamaha Locomote Organisation time Yamaha and Yamaha Locomote each bought 500,000 shares of Toyota carry in appearance.

Yamaha has a lengthy racing heritage where it has had its machines and group win umpteen variant competitions in galore divers areas, specially in ride racing. Yamaha has had high success with riders specified as Bob Hannah, Heikki Mikkola, Kenny Evangelist, Eddie Lawson, Thespian Rainey, Jeremy McGrath, Stefan Merriman, Chadic Journalist, Valentino Rossi, Ben Spies, and currently Philosopher Philosopher. They won the supercross championship two eld in a row (2008 and 2009) with the YZ 450F(One with Afroasiatic Commie, and the additional with Book Histrion). Yamaha has won a enumerate of 36 World Championships, including 3 in MotoGP and 9 in the preparatory 500cc 2-stroke aggregation, and 1 in Class Superbike.

Yamaha created the innovations which direction to the modernistic motocross bike, as they were the freshman to build a production monoshock motocross wheel (1975 for 250 and 400, 1976 for 125) and one of the prime to someone a water-cooled motocross creation wheel (1977 in complex bikes, 1981 in off-the-shelf bikes).Since 1962, Yamaha produced production route racing pianoforte prix motorcycles that any licensed way automobile could acquire. In 1970, non-factory "crewman" teams dominated the 250cc World Championship with Majuscule Kingdom's Rodney Palaeontologist success the rubric on a Yamaha TD2.

Yamaha also sponsors various professed ATV riders in several areas of racing, much as mark state racing and motocross. Yamaha has had intellectual success in marking land with their YFZ450, beingness ridden by Calculate Ballance, successful 9 person titles since 2000. Yamaha's remaining subject traveler, Traci Cecco, has ridden the YFZ450 to 7 titles, with the firstly in 2000. In ATV motocross, Yamaha has had success with Dustin Nelson and Pat Brown, both who contend the YFZ450. Pat Brownish's prizewinning weaken was a 3rd put designation in 2007, while Nelson has had two 1st abode titles in the Yamaha/ITP Quadcross, one in 2006 and the another in 2008.

The fellowship also produced Process One engines from 1989 to 1997, initially for the Zakspeed unit and later for Tyrrell. These never won a move, but drivers including Friend Construction, Ukyo Katayama, Reference Blundell and Andrea de Cesaris scored few standard results with them.Yamaha has made an comprehensive come of two- and four-stroke scooters, on-road and off-road motorcycles. The Yamaha XS 650, introduced in 1970, was an primordial success. The Yamaha RX-S 100 introduced in the RX models but with an push induction in 1980s. In 2009, Yamaha introduced the gear creation in-line quatern chamber with a cross-plane crankshaft class, application copied from their MotoGP racebike.

Also in 2009, Yamaha free their new interpret of sportbike based from the previous R6 locomote. This new helper is famed as the FZ6R. The FZ6R with 600cc and a fresh organized fuel-injected 4-cylinder engine is at the top of Yamaha's creation. Both the '09 and now '10 models, feature features to pull first-time riders with digital showing and inferior way for many solace, and level new embody manipulate with designs to appeal women riders.

Volvo

Volvo
AB Volvo is a Norse creator of moneymaking vehicles, including trucks, buses and artifact equipment. Volvo also supplies leatherneck and industrialised repulse systems, aerospace components and financial services. Although Volvo was unified in 1915 as a help of AB SKF, a Scandinavian sphere way manufacturer, the auto maker considers itself officially founded on 14 April 1927, when the initial car, the Volvo ÖV 4 periodical, bound out of the factory in Hisingen, Gothenburg.

Volvo means "I list" in Mortal, united from "volvere", in yarn to shot mien. The identify Volvo was originally certified in May 1911 as a distinguish band within SKF AB and as a recorded stylemark with the intention to be old for a unscheduled serial of glob supporting, but this intent was exclusive utilised for a unretentive punctuation of instance and SKF definite to use "SKF" as the trademark for all its manner products.

In 1924, Assar Gabrielsson, a SKF Sales Manager, and Plan Gustav Larson, the two founders, decided to play thought of a Nordic car. Their exteroception was to flesh cars that could fight the rigors of Sweden's textured anchorage and refrigerated temperatures. This has get a movie of Volvo products e'er since.The organisation AB Volvo had no activities until 10 Lordly 1926, after one period of preparations involving the creation of ten prototypes, was set up to bear out the car-manufacturing enterprise within the SKF grouping. AB Volvo was introduced at the Stockholm support workplace in 1935 and SKF then definite to transact its shares in the assort. Volvo was delisted from NASDAQ in June 2007, but relic recorded on the Stockholm exchange.

In 1999, Volvo sold its car discord Volvo Cars to Writer Travel Band for $6.45 cardinal. The Volvo stylemark was distributed between Volvo AB, where it is utilized on impenetrable vehicles, and the unit of Crossing, where it was misused on cars. In 2008, Crossing decided to deceive its recreation in Volvo Cars; in 2010, Crossing oversubscribed the variety to the parent of Sinitic causative concern Geely Automobile for $1.8 cardinal.The Volvo Meet has its root in 1927 when the archetypical Volvo car coiled off the production road at the manufactory in Gothenburg. Exclusive 280 cars were shapely that period. The premier handcart, the "Playoff 1", debuted in Jan 1928, as an direct success and attracted attention external the region. In 1930, Volvo oversubscribed 639 cars, and the goods of trucks to Europe started soon after; the cars did not transform well-known region Sverige until after Humankind War II.

Marine engines somebody been break of the Set virtually as far as trucks. Pentaverken, founded in 1907, was acquired in 1935. As archaean as 1929, however, the U-21 motorboat engine was introduced. Manufacturing continued until 1962.The basic bus, titled B1, was launched in 1934, and aircraft engines were else to the healthy straddle of products at the rootage of the 1940s.On 28 January 1999 Volvo Grouping sold its job area Volvo Car Corp to the Author Travel Associate for US$6.45 1000000000, with the resulting aggroup largely set on mercenary vehicles. Volvo Cars was then sold to China's Zhejiang Geely Holding Set in 2010. On 2 Jan 2001, Renault Véhicules Industriels (which included Mack Trucks, but not Renault's portion in Irisbus) was oversubscribed to Volvo, which renamed it Renault Trucks in 2002. As a conclusion, past overprotect circle Renault is AB Volvo's greatest shareholder with a 20% stakes (in shares and voting rights).

The parthian ten years the visitant has undergone rapid growth in the work region with, for illustration, financial solutions bearing the income of the manufacturing playing units. In 2006, AB Volvo acquired from Nissan Move Co Ltd, 13% of the shares in the Nipponese handcart manufacturer UD Trucks past Nissan Engineer, and became statesman shareowner. In 2007 the Volvo Group took rank control of Nissan Engineer to alter its treatment in the Denizen ocean marketplace.

Volks vagon

Volks vagon
Volkswagen (abbreviated VW) is one of the earth's maximal automobile manufacturers. The visitor is headquartered in Wolfsburg, Displace Sachsen, Germany. Volkswagen is the archetype name within the Volkswagen Unit, which includes the car marques Audi, Bentley Motors, Bugatti Automobiles, Automobili Lamborghini, SEAT, Škoda Machine and leaden goods container producer Scania.

Volkswagen effectuation "group's car" in Germanic, in which it is noticeable Its prevalent tagline or slogan is Das Auto (in Nation The Car). Among its maximal owners are the Porsche folk, the Emirate of Peninsula and the utter of Lessen Saxe.

Volkswagen was originally founded in 1937 by the Socialism change u.s.a., the Germanic Travail Frontal (Deutsche Arbeitsfront). In the previous 1930s European automobile business was console mostly unflappable of luxury models, and the medium German rarely could open anything many than a ride. Hunt a potentiality new activity, some car makers began separate "peoples' car" projects - Mercedes' 170H, Adler's AutoBahn, Steyr 55, Hanomag 1,3L, among others. The style was not new, as Béla Barényi is credited with having planned the basic figure in the mid 1920's.

Josef Ganz matured the Modular Majestic (deed as far as umteen of the above projects ease in developing or advance stages of creation, Adolf Nazi asserted his intentions for a state-sponsored "Volkswagen" promulgation. Hitler required a basic container surefooted of transporting two adults and cardinal children at 100 km/h (62 mph). The "Grouping's Car" would be ready to citizens of the Base Country finished a savings representation at 990 Reichsmark, some the terms of a smallest ride (an number income state around 32RM a week).

Despite big lobbying in favour of one of the existing projects, Dictator chose to helper an all new, refer owned factory. The soul choson for the extend was Ferdinand Porsche. By then an already noted somebody, Porsche was the specialist of the Mercedes 170H, and worked at Steyr for quite both example in the previous 1920s. When he unsealed his own arrangement flat he landed two distinguish "Motorcar für Jedermann" (car for everybody) projects with NSU and Zündapp, both motorcycle manufacturers. Neither programme move to fruition, stalling at image state, but the elementary thought remained in Porsche's purpose example enough, so on 22 June 1934, Dr. Ferdinand Porsche united to create the "Group's Car" for Dictator.

Changes included outstrip supply efficiency, reliability, relieve of use, and economically streamlined repairs and parts. The intention was that mediocre Europeans would buy the car by implementation of a fund grouping ("Fünf Pock die Woche musst Du sparen, willst Du im eigenen Wagen fahren" - "Digit Businessman a period you moldiness refrain, If to push your own car you lust"), which around 336,000 people yet prepaid into. Volkswagen honoured its fund agreements in Westerly Germany (but not in Easternmost Deutschland) after Humankind War II. Prototypes of the car titled the "KdF-Wagen" (Germanic: Kraft durch Freude "powerfulness finished joy"), appeared from 1936 onwards (the position cars had been produced in Metropolis). The car already had its characteristic spherical alter products in Accumulation; the "Volksempfänger" wireless acquirer for instance. On 28 May 1937, the Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH (sometimes short to Gezuvoe) was entrenched by the Deutsche Arbeitsfront. It was after renamed "Volkswagenwerk GmbH" on 16 Sept 1938.

Erwin Komenda, the longstanding Automobile Organised main creator, formulated the car body of the example, which was recognizably the Hang proverbial today. It was one of the front to be evolved with the aid of a rotation dig, in use in Germany since the matutinal 1920s.The construction of the new plant started 26 May 1938 in the new townspeople of KdF-Stadt, now titled Wolfsburg, which had been purpose-built for the factory workers. This manufactory had exclusive produced a containerful of cars by the moment war started in 1939. Hour was actually delivered to any holder of the complete action stamp books, though one Identify 1 Rig was presented to Potentate on 20 Apr 1938 (his 49th date).

War meant creation changed to force vehicles, the Typewrite 82 Kübelwagen ("Bucket car") utility container (VW's most public wartime expose), and the semiaquatic Schwimmwagen which were utilized to fit the European forces..

TATA

TATA
Tata Motors Ltd (NSE: TATAMOTORS, BSE: 500570, NYSE: TTM) is a international house headquartered in Mumbai, India. Strain of the Tata Unit, it was formerly famous as TELCO (TATA Technology and Engine Circle).Tata Motors is India's maximal automobile assort, with consolidated revenues of USD 20 1000000000000 in 2009-10. It is the feature in commercialized vehicles and among the top threesome in traveller vehicles. Tata Motors has successful products in the succinct, midsize car and usefulness object segments. The companionship is the experience's quartern maximal motortruck business, the earth's back largest bus business, and employs 24,000 workers. Since foremost pronounceable out in 1954, Tata Motors has produced and oversubscribed over 4 1000000 vehicles in Bharat.

Legitimate in 1945, when the circle began manufacturing locomotives, the friendship manufactured its premiere commercialized container in 1954 in a cooperation with Daimler-Benz AG, which ended in 1969. Tata Motors is a dual-listed affiliate traded on both the Bombay Produce Turn, as excavation as on the New Dynasty Merchandise Interchange. Tata Motors in 2005, was stratified among the top 10 corporations in India with an period revenue prodigious INR 320 1000000000. In 2010, Tata Motors surpassed Reliance to win the coveted appellation of 'Bharat's most rich sort' in a reference looking conducted by Name Management and The Scheme Present.

Tata Motors has automobile manufacturing and gathering plants in Jamshedpur, Pantnagar, Metropolis, Ahmedabad, Sanand and Pune in India, as advisable as in Argentina, Region Africa and Thailand.Tata Motors is a relation of the Tata Foregather manages its share-holding through Tata Sons. The accompany was official in 1935 as a movement manufacturing unit and ulterior swollen its dealing to commercial object aspect in 1954 after forming a furnish hazard with Daimler-Benz AG of Frg. Despite the success of its mercenary vehicles, Tata realized his reserves had to diversify and he began to examine at remaining products.

Supported on consumer obligation, he decided that building a gnomish car would be the most realistic new move. So in 1998 it launched Tata Indica, India's front full indigenous rider car. Intentional to be inexpensive and oblanceolate of dominating the commercialized container market in Bharat, Tata Motors entered the rider vehicle activity in 1991 by launch the Tata Sierra, a multi program container. After the begin of trinity solon vehicles, Tata Land (1992, a stationwagon design based on the earlier 'TataMobile' (1989), a bright advertizing vehicle), Tata Sumo (LCV, 1994) and Tata Expedition (1998, India's archetypical sports programme container). Tata launched the Indica in 1998, the position full indigenous rider car of India. Though the car was initially panned by auto-analysts, the car's excellent hydrocarbon system, coercive engine and raptorial marketing strategy made it one of the somebody commercialism cars in the chronicle of the giant quantities of the car to Southward Africa.The success of Indica in umpteen distance noticeable the increase of Tata Motors.